Introduction

The purpose of this folder is to introduce Engineering Centre cc to the public and to give an insight in the Companies set-up, the people behind it, the products offered and the services rendered. The company is based in Windhoek and has built up a hard earned reputation for good products, service and expertise. This level has to be kept and was even uplifted by the introduction of ISO 9001 at the last quarter in 2004 and permanent training of staff. Engineering Centre CC has 20 (twenty) years’ experience in the field of power electronics.


Management

Founding Member and driving force is Jörn Greiter, qualified Dip. Engineer in Electronics. Mr Greiter also had extensive vocational training in the electrotechnic and electromechanic sector. He was born and raised in Germany until he moved to Namibia in 1996. He is supported by Peter Wolgast, qualified economist, with vast experience in business administration and finance. Peter Wolgast is permanent resident in Namibia since 1981.


Company History and Milestones


1996  Engineering Centre cc was founded


1997  Repairs were done to industrial electronic machinery and equipment


1998  First lines of battery chargers were developed and manufactured


1999  The production of PC Boards started, First electronic control systems were developed according to clients demand.


2000  The first CNC machine came in for repair and re-building. The company starts giving students from Polytech and NIMT and other institutions the opportunity for practical training


2001  Solar regulators, solar pump controllers, DC/DC converters and other control devices for solar application were designed and manufactured.


2002  The new corporate image of the company was introduced, Engineering Centre cc obtained several agencies


2003 Engineering Centre cc became official agent for First National Batteries in Namibia.


2004  Appointed as Sole Agent for Led Lenser, Appointed as International Field Service Agent by Lincoln, Additional 150sqm office-, workshop and storage space was rented to extend the existing facilities. Engineering Centre becomes official repair workshop for Telecom ISDN Communicators. The Certification under ISO 9001 / 2000 was achievedFSI (FS Industrial Electronics), a company specialised in Solar Power was bought and integrated. Their specially designed products moulded perfectly and supplemented the existing range of Engineering Centre


2005  Namibia’s the first Wind Turbine was installed and commissioned on behalf of the Municipality of Walvis Bay.


2007  The staff compliment stayed more or less unchanged and the training of apprentices, trainees and permanent staff intensified. New agencies were obtained and higher profits were realised.


2008  Shares were bought in the company Alensy cc (Alternative Energy Systems) and a close co-operation in the field of “Solar Energy” enhanced.


2009 Installation of PLC controlled charger system at Namdeb’ repeater station, Manufacturing and implementation of PLC controlled rectifiers system including remote Scada control for NBC, Manufacturing and implementation of UPS back up systems for Rosh Pinar Zinc project, Manufacturing and implementation of a 60KVA and a 120KVA PLC / Scada controlled charge system at Rooisand Lodge


2010  Implementation of a PLC controlled back up rectifier / charge system for Namibia Breweries, Several upgrades / installations on DC equipment for Telecom Namibia, A capacity of over 2.5MW was manufactured since 2010. This is made up of over 500 Power Inverters and Rectifier/battery chargers


2012  The first CNC Milling Machine for manufacturing was purchased


2013  The trading of solar panels & manufacturing of Solar Controllers and Equipment increased significantly


2014  Engineering Centre located to its new premises in 10 Diehl Street


2015  More CNC controlled machinery were purchased for the production line (Trumpf Trumatic Punch and Bending machine)


Product and Service Range - Line of Products for Sale


a. Own Manufactured Products


Battery Charger & Rectifier up to 250 KVA

Inverters DC to AC up to 100 KVA

Power Supplies – variable and fixed output

Power Supply System Solutions

Variable DC speed drives

Solar regulators

Solar Pump controller

MPPT controller

Switchboards for automation & industrial controls

PLC Control Systems & Scada control systems

PC Board design and manufacturing


b. Agent for


Batteries (Sole Agent for First National Batteries, RSA)

Power Supplies (Mean Well Power Supplies)

LG PLC Products (incl. IMO HMI and Frequency Inverters)

Metronix (Rotary Encoders, Servo Inverters and Motors)

UPS Systems (MATLA UPS’s, RSA)

Delta Energy Systems (rectifier Power Solutions, UPS)

EUPEC (Power Components)

Semicron (Power Components)

Mikro Power - Sweden (Battery Chargers)

LS - Automation

Lincoln Welding Machines (International Field Service Shop)

Miller Welding Machines (Field Service Shop)

Outback (Power Products)

MonBat - Romania (Industrial Batteries)

Trina Solar – Switzerland  (Solar Panels)

Yingli Solar – China (Solar Equipment)

Dehn (Lightning Protection)

Bi-Sonic Fans


c. Services Offered - Repair and Maintenance


Battery Charger & Rectifier

DC to AC Inverters

Industrial Batteries

DC variable Speed Drives

AC variable Speed Drives

AC Soft Starters

PLC Automation Products

Scada Systems

DC Back up Systems

UPS Systems

DC to DC Converters

Solar Regulators & Solar Power Controllers

Step Down / Step Up Controller

Solar and Pump Controller

Power Supplies

Welding Machines & Plant

CNC Machines and Production Plant

Electronically controlled industrial machinery and plant

Positioning of Products and Service Rendering

The Company is positioned in the electronic market, specialised in industrial machinery, power electronics, industrial batteries and battery chargers. The staff compliment and equipment enables the company to execute and complete the scope of all projects assigned and fully honour the expectation, in all respects.


Our Mission: Electronic solutions at its best!


Main-Aims and Objectives


Main-Aim of Product and Service Rendering

Engineering Centre endeavours to achieve maximum client satisfaction by selling and manufacturing high quality products and by rendering excellent service. To achieve that aim, the professional training of competent and motivated staff is a pre-requisite and therefore the constant in-house training of all qualified technicians, artisans and of all staff members has highest priority.


Increase in Market Share

The Namibian Market is relatively small, but increasing business settlements open new opportunities. Nevertheless new companies using modern electronic technology may follow suit. The opposition in the field of industrial electronics is currently growing but expertise is still limited. To increase the popularity the company will take action in the field of marketing to promote business by informing the public, consultants and potentially new clients by the means of advertising and other promotional measurements.


Increase in Turnover

The increase in the market share will result in a higher turnover and the cash flow of the company will have to be watched closely to avoid liquidity problems. The triangle of growth, liquidity and return of investment will be the tool for decision making. Significant growth in turnover must be accompanied by significant growth in net profit.


Access to other Markets

To achieve access to other markets it is necessary to diversify the offered products and / or the service range. A thorough investigation in this matter is planned for the coming months.


Other Objectives

To achieve all the before mentioned objectives it is unavoidable to invest in people. Management is aware that without qualified employees the high standard of the business cannot be kept and therefore it is of highest importance to train the staff permanently to offer the clients most professional and efficient service and supply them with the latest and best products available.


Business Strategy

New Product / Service

It is advisable and necessary to adapt to changes in the market pro-active, fast and efficiently. New technology creates new products and these have to be integrated in the existing product line and out-dated products have to be eliminated from the range of products offered.The stock situation has to be balanced without being over- or under stocked. First National Batteries delivers a variety of batteries as consignment stock to enable Engineering Centre cc to be more client-orientated and to avoid unnecessary long delivery times. The establishment of industrial battery service rendered to various companies in Windhoek has resulted in a significant increase in sale of batteries. The same applies to the co-operation with companies who supply, maintain and repair forklifts by offering dedicated battery service. That has fostered the already existing good relations and will lead to an increase in sale of this kind of industrial batteries. The increased demand of solar power equipment has shown significant effect in the sales of imported solar panels and additional voltaic support products


Advertising / Marketing Campaign

No extensive marketing efforts or advertising campaigns have been started yet, therefore the Companies growth was created by customer satisfaction only. Now the time has come to inform potential clients about the variety in products and services offered. Any advertising campaign has to be tailor-made and addressed to clients directly related to the field of specialised products or services offered. Specific marketing folders will be sent or handed over to decision makers and persons representing the different target group. Newspaper advertisements will have to target the small electronic parts market. Newsletters are to be sent to clients.


PR Efforts

The professional creation of a Corporate ID and a Web Site has been completed and implemented. The impressive rate of training given to students in the field of electronics and electro-mechanic is another major point to be stressed in any PR campaign. Since May 1997 this company has given 400 trainees the opportunity for experiential training lasting from a few weeks to 12 months, whereas some students came back for training until their vocational education was completed. Some of these trainees have achieved the rank of permanent staff.


New Marketing Channels

It has not proven feasible to engage freelance sales personnel on commission. It might be advisable to run from time to time a tele-sales campaign on selected products to test the market and to increase sales on selected products.


Perspectives for the Future

The world is changing at an increasing pace. Some old skills and equipment are no longer required and are therefore no longer relevant. New skills and equipment is required to adapt to rapidly changing demand. Electronics have become more and more a part of daily life. The used components got smaller, cheaper, more powerful and the utilisation seems to be universal. The development of new industrial applications occurs daily and there will always be a need for this company to upgrade, maintain or repair the existing or newly installed electronically steered machinery and equipment.


Perspectives for Products and Service Rendering

The Namibian market for electronic components and services rendered is growing and consequently the opportunities increase as well.

Chances for Expansion

Increased market demand opens the change for expansion prerequisite the adequate work force is available or alternatively other existing businesses can be absorbed.

Opposition

Opposition it is part of the markets mechanism; growing markets offer opportunities for new players and an increasing number of competitors will battle for their share of the market.

Risks

The risk lies in uncontrolled growth of the company, creating a scenario of “over-trading” and in the lack of well-trained artisans and engineers available on the Namibian labour market.


Analysis of Current Situation


Market Development and Trends

Namibia’s economy rests on four pillars, being:

Tourism, Fishing, Mining and Farming. Tourism showed during the last years the highest growth potential. The growth in the annual GDP did exceed the population growth rate lately and the political situation remains stabile. The lack of qualified artisans, technicians and engineers and the over proportional amount of public servants are negative factors as well as high crime rate and the unsolved 25% BEE ownership laws and land questions. Only few investors have settled in the field of industrial production and bigger developments have so far not been advertised.


Chances for Products/ Service Rendering

The general lack of highly qualified persons in the field of industrial electronics in this country is still the major advantage of this company. The offered products are of best quality and of well-known names. The own manufactured products can be easily adjusted according to clients’ demands. Quality Products and Services offered and rendered have become one of the company’s assets and has built the companies excellent reputation in Namibia.


Opposition

In every sector of the business opposition exists, especially in the areas of voltaic / solar equipment, batteries, chargers and small electronic parts. In the field of industrial electronic design and repairs the opposition is still limited as well as the amount of potential clients.


Risks

  External:

A certain risk lies in the political stability of this country as unstable conditions influence the willingness of individuals and companies to invest in new products and repair and maintain capital goods.

  Internal:

Too fast growth without the adequate manpower creates unsatisfied clients. It also bears the risk of „over-trading“, causing liquidity problems and a possible strong decrease in profits / return of investment.


Equal Opportunity Employment

Since the establishment of the company staff training and promotion is one of the main objectives to achieve the aim of high quality and customer satisfaction.

During company growth new departments have developed and it is company policy to promote staff members, based on merit exclusively. The managerial posts could be filled with employees who started with the company as trainees. After having successfully passed their trade test and proven commitment to the company’s mission, they were promoted to managers in their respective departments. A manager in the training department is now an employee who has also proven to be an asset to this company due to his engagement and abilities to teach and support his trainees.

Finance

The annual turnover increased from 2010 to 2015 by 233%!

Forecast

The steady growth of the company shows a continuously healthy development. The liquidity was never exhausted and the management’s decision making was always more conservative than adventurous. The possibility for further growth above the inflation rate is given as the business activities will be extended in future in various areas.

Costs

The costs development has to be monitored thoroughly, done on a weekly, monthly, quarterly and half year base, as done in the past.

Resume

The company has built up a hard earned reputation for good products, service and expertise. This level has to be kept and even uplifted by the introduction of ISO 9001 at the last quarter in 2004 and permanent training of staff.

New agencies for suitable products have been offered for marketing and sale as well for manufacturing of own new products. By thoroughly pro-active steering of the company during the years to come the success of the company will steadily improve and will come closer to its mission providing:  Top Electronic Solutions!